Consumer Demand and Uses for Special Tea (Monsonia Burkeana): A Case Study of Consumers of Special Tea in Capricorn District Municipality

Document Type : Research Paper

Authors

Department of Agriculture & Animal Health, College of Agriculture & Environmental Sciences, Florida Campus (Johhanessburg), University of South Africa, South Africa

Abstract

This paper analysed the demand and uses of Special tea in Capricorn district municipality, Limpopo province. The Snowball sampling method was used to select 225 consumers of Special tea in the study area. A questionnaire was used as an instrument for collecting data and the collected data was analysed using descriptive statistics and the Negative binomial model. The level of demand for Special tea in the study ranged from 1 to 9 consumptions per annum. Male consumers dominated the sampled population (61%) and the respondents were mostly not married (64%). Several uses of Special tea were reported in the study and 24.9% of the consumers used the tea to cleanse the blood followed by 21.3% for body pains and general wellbeing. Factors, such as gender, access to medical aid, willingness to pay and marital status had a negative influence on demand while religion and reasons for using Special tea influenced demand positively. It is recommended that information on the benefits of using special tea be shared with the people, research on improving the taste and preference is necessary in order to induce consumption because the use of additives influences demand.

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Main Subjects

Journal of Medicinal plants and By-Products

Articles in Press, Accepted Manuscript
Available Online from 05 May 2024

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